What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.
With these tips, you can begin developing your own social media marketing expert plan.
Social Media and Marketing: Start With a Plan
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy.
For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.
How Social Media Marketing Can Help You Meet Your Marketing Goals
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
You may be asking yourself, “What can a social media marketing company do for me?” The biggest benefit our social media marketing agency can provide you with is more time and a higher ROI at a minimal cost.
The key to creating a successful social media management campaign (or any digital marketing campaign for that matter!) is the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment). The reason we help so many businesses with their social media marketing is because social media provides them the avenue to do just this.
Social media platforms like Facebook and Instagram for example offer a world of targeting options. You can target Facebook users by demographics, interests and behaviors and you can also upload your own list of customers or email subscribers to either retarget them or find new customers that look like them in a lookalike audience.
Our social media management services save brands more time and money while generating results. LYFE Marketing excels in Facebook Marketing, Instagram Marketing and so much more. Since 2011, our firm has managed over 2,000 social media marketing campaigns. Most importantly, our work shows that our company knows how to optimize your social media channels to satisfy your marketing objectives.
Therefore, we have experience with converting social media advertising investments into more leads and sales- no matter what industry your business falls in! If your business is in real estate, ecommerce, nonprofits, law or anything else, our social media management services position your business for success.
Now, it’s worth noting that you won’t save time and money via social media by hiring just any social media marketing company. Some agencies’ social media marketing strategies are outdated or overused. Unlike them, our marketing team drives real, qualified traffic to our clients’ websites and storefronts using strategies that are effective and specific to your business goals and needs.
We are social media agency in Bangladesh with an army that has the taste and the knack for cherry picking relevant social media platforms that will enhance your bottom-line. As an experienced social media marketing company in Bangladesh, our Social Media Warriors track the rhythms of the ever fluctuating web-scape to better understand the emerging trends and how they can be incorporated into your marketing mix to effectively engage with your audiences. We offer world-class social media marketing services all over Bangladesh.
We are the best social media marketing agency in Bangladesh, offering the below SMM services:
- Social Media Strategy
- Facebook Page Management
- Twitter Page Management
- LinkedIn Page Management
- Youtube Channel Management
- Snapchat Advertising
- Pinterest Marketing
- Facebook Profile Management
- LinkedIn Profile Management
- Influencer Marketing
- Instagram Marketing